Missed-call text-back that turns hang-ups into conversations

What it does

When a call goes unanswered, the caller gets a text within a minute ('Sorry we missed you, this is {Company}. What can we help with?'). An AI assistant handles the first few replies, asks for the job details, and gives the lead to a person or a booking link.

Tools used

• GoHighLevel (built-in missed-call text-back + Conversation AI)
• Twilio Programmable Messaging (DIY option)
• Zapier or Make
• Jobber or Housecall Pro (create request)

Setup notes

1. Register the business for A2P 10DLC texting (required for US business SMS). Budget 1-3 weeks for approval. This is the step most DIY setups skip.
2. Use the business's existing number if possible (port it or use call forwarding). Texts from a random number get ignored.
3. Keep the AI on a short leash: get the job type, address/zip, and urgency, then send a booking link or tell the office to call back.
4. Send the conversation summary into the job software as a new request so nothing lives only in a text thread.

Replace the {placeholders} with your own details.

You are texting on behalf of {Company}, a {trade} company in {city}. The person just called and we missed it. Goals, in order: (1) find out what they need, (2) confirm their zip is in our area ({zips}), (3) get urgency (today / this week / just pricing), (4) offer the booking link {link} or say a team member will call within {X} minutes during business hours. Keep each text under 240 characters, plain language, no emojis, no prices, no promises about arrival times. If they say STOP, stop. If they are upset or the issue is an emergency, reply 'Calling you now' and trigger handoff.

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